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UNA EXPERIENCIA DE ENSEÑANZA DEL DISEÑO EMOCIONAL EN EL GRADO DE INGENIERÍA EN DISEÑO INDUSTRIAL Y DESARROLLO DE PRODUCTOS
Currently, consumers are faced with a market plenty of products with similar features, functionality and aesthetics, being the choice to purchase linked to the subjective customer-related aspects. Emotional design is the ...
SOBRE DIFERENCIAS EN LA RELACIÓN ENTRE COLORES Y SUS SIGNIFICADOS ASOCIADOS, EN FUNCIÓN DEL TIPO DE PRODUCTO
The effect of different colors on perceptions and subjective impressions is a widely discussed field in areas such as psychology, marketing or design. For example, red is usually linked to the concept of energy and black ...