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ANÁLISIS DE LA INFLUENCIA DEL FACTOR ESTÉTICO SOBRE LA PREFERENCIA DEL USUARIO EN PRODUCTOS DE CONSUMO
(2008)
Aesthetics becomes an essential factor in consumer goods. Given a set of several products of similar performance, their appearance can make a big difference on the purchase
decision. Sometimes, product aesthetics perceived ...
APLICACIÓN DE REDES NEURONALES PARA LA PREDICCIÓN DEL GRADO EN QUE UN PRODUCTO SERÁ PERCIBIDO COMO RESPETUOSO CON EL MEDIO AMBIENTE
(2008)
Environmentally friendly product design consists in systematically considering environmental aspects in all the phases of the life cycle. Sometimes, showing respect to the environment becomes a distinctive element of a ...
LA MEDIDA DEL FACTOR ESTÉTICO DE LOS PRODUCTOS DE CONSUMO. UN ESTUDIO COMPARADO
(2008)
Product aesthetics plays a significant and differentiator role on highly competitive markets, so it is reckoned as a strategic factor that the enterprise may use to obtain a competitive sustainable advantage.
The manufacturers ...