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PROPUESTA CONCEPTUAL PARA LA CONSIDERACIÓN DE LAS EMOCIONES DEL CLIENTE EN EL DISEÑO DE PRODUCTOS
(2008)
The integration of the customer’s opinion throughout the design process is not a new issue, although it has traditionally been focused on functional requirements. In today's market context, a huge number of products ...
DE LOS CRITERIOS TECNOLÓGICOS A LOS EMOCIONALES EN EL DISEÑO Y DESARROLLO DE PRODUCTOS
(2008)
The development of product design has been closely linked to market forces and its identifiers: supply and demand. Traditionally, technological criteria guided design and
product development. As a result, different ...
INGENIERIA KANSEI: LA INFLUENCIA DE LA ESCALA EN LA APLICACION DEL DIFERENCIAL SEMANTICO
(2009)
In the current market context products are technically akin. Therefore, there is a need to look for sources of differentiation that will allow companies launch products that will satisfy not just functional and economic ...