Listar por autor "Diego, J.A."
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ANÁLISIS DE LA INFLUENCIA DEL FACTOR ESTÉTICO SOBRE LA PREFERENCIA DEL USUARIO EN PRODUCTOS DE CONSUMO
Alcaide Marzal, Jorge; Diego, J.A.; Asensio, S.; Benavent, G (2008)Aesthetics becomes an essential factor in consumer goods. Given a set of several products of similar performance, their appearance can make a big difference on the purchase decision. Sometimes, product aesthetics perceived ... -
APLICACIÓN DE REDES NEURONALES PARA LA PREDICCIÓN DEL GRADO EN QUE UN PRODUCTO SERÁ PERCIBIDO COMO RESPETUOSO CON EL MEDIO AMBIENTE
Diego, J.A.; Asensio, S.; Alcaide Marzal, Jorge; Bastante, M.J.; González, M.C.; Martínez, M. (2008)Environmentally friendly product design consists in systematically considering environmental aspects in all the phases of the life cycle. Sometimes, showing respect to the environment becomes a distinctive element of a ... -
LA MEDIDA DEL FACTOR ESTÉTICO DE LOS PRODUCTOS DE CONSUMO. UN ESTUDIO COMPARADO
Romagni, S. (p); Alcaide Marzal, Jorge; Diego, J.A.; Asensio, S. (2008)Product aesthetics plays a significant and differentiator role on highly competitive markets, so it is reckoned as a strategic factor that the enterprise may use to obtain a competitive sustainable advantage. The manufacturers ...