Listar CIDIP 2019 (Málaga) por autor "Bayarri Porcar, Vicente"
Mostrando ítems 1-1 de 1
-
Influencia del uso de nuevas tecnologías de presentación de producto en su percepción: el conocimiento de responsables en venta online
Agost Torres, María Jesús; Bayarri Porcar, Vicente; Chulvi Ramos, Vicente (2019)In online sales there is no physical interaction with the product, so its perception depends to a large extent on the way it is displayed. Usually, product information is shown through photographs, images from different ...