Listar CIDIP 2014 (Alcañiz) por autor "Alberdi Álvaro, Alazne"
Mostrando ítems 1-1 de 1
-
REVISIÓN DE MODELOS PARA LA TRANSFORMACIÓN DE LA MARCA EN PRODUCTOS Y SERVICIOS EN ENTORNOS BUSINESS TO BUSINESS
González Ochaontesana, Itsaso; Val-Jauregi, Ester; Justel Lozano, Daniel; Iriarte Azpiazu, Ion; Alberdi Álvaro, Alazne (2014)Brand is not just a logo that identifies one seller's product from those of other sellers. Today, it plays a much bigger role. Brand is considered a strategic asset that is able to drive and strengthen innovation and ...