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DISEÑO CENTRADO EN LAS PERSONAS EN DANOBATGROUP RAILWAYS

VAL JAUREGI, ESTER; IRIARTE, ION; PEREZ DE ARENAZA, ANDER; ALZAGA, XABIER; ARRIETA, XABIER (2013)

This paper aims to show how Human Centered Design approach has been incorporated in an industrial company such as DanobatGroup Railways. Industrial companies frequently work within complex value chains where different ...

MODULANDO LA PROPUESTA DE VALOR EN EMPRESAS INDUSTRIALES. EL CASO DE DANOBATGROUP RAILWAYS

VAL JAUREGI, ESTER; IRIARTE, ION; PEREZ DE ARENAZA, ANDER; ALZAGA, XABIER; ARRIETA, XABIER; PEREZ DE ARENAZA, ANDER (2013)

This paper shows how DanobatGroup Railways, the company specializing in machinery for the railway industry, undertakes the transition to a hybrid value proposition of products and services. DanobatGroup Railways visualizes ...