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LA RESPUESTA EXPLÍCITA E IMPLÍCITA DEL CONSUMIDOR ANTE LAS IMÁGENES MOSTRADAS EN UN ENVASE ALIMENTARIO: UN ESTUDIO EXPLORATORIO
(2017)
Packaging is a key factor in the perception that consumers have of a product, so it is important to precisely know what the most appropriate design for the message that brands are intended to convey is. The use of images ...
INFLUENCIA DE LAS VARIABLES DE DISEÑO DE LOS ENVASES (BOTELLA Y ETIQUETA) EN LA PERCEPCIÓN DEL CONSUMIDOR DE CERVEZA
(2014)
The design of packaging is a decisive factor in the perception that users have of the product before consumption. In these cases should know precisely what is the most suitable design for the image and values that brands ...
INFLUENCIA DE LAS IMÁGENES PRESENTES EN EL ENVASE EN LA PERCEPCIÓN SENSORIAL DEL CONSUMIDOR
(2016)
It is known that our perception of food depends on both the intrinsic and the extrinsic factors of the product. Therefore packaging is a key factor in how consumers perceive the product, so it’s essential to precisely know ...
EFECTOS DEL USO DE ELEMENTOS GRÁFICOS EN UN ENVASE ALIMENTARIO EN EL PROCESO DE CATEGORIZACIÓN Y GENERACIÓN DE EXPECTATIVAS
(2018)
Several factors influence the purchase decision process of a food product, being the packaging one of them. The packaging of a product plays a key role attracting consumer attention and raising expectations. Hence it is ...
Aplicación de la metodología de diseño de servicios en el servicio de recogida de residuos y limpieza de Zaragoza
(2019)
Service Design is a discipline that focuses on the needs of the users and their experience throughout the service creating links between the different stakeholders involved. Zaragoza City Council has, among its competences, ...