Listar por autor "Zou, Xiangyu"
Mostrando ítems 1-2 de 2
-
Análisis de la intención de compra a partir de la comparación morfológica con el producto líder en ventas
Artacho Ramírez, Miguel Ángel; Arrufat Álvarez, José Manuel; Zou, Xiangyu; Viñoles Cebolla, Rosario (2020)A product’s formal aspects have more and more weight in the decision-making processes that induce purchasing. Many meanings and decisive symbolic messages are part of a product’s shape. The purpose of this paper is to ... -
Molestias y satisfacción de usuario en función de la percepción de presiones y vibraciones durante el uso de máquinas herramienta.
Artacho Ramírez, Miguel Ángel; Arrufat Álvarez, José Manuel; Zou, Xiangyu; Pacheco Blanco, Bélgica (2020)Comfort measurement is not a simple task, as multiple factors and aspects related with the subjective perception of users take part in such processes. To address it in an obective way, comfort associated with pressure and ...