• DISEÑO CENTRADO EN LAS PERSONAS EN DANOBATGROUP RAILWAYS 

      VAL JAUREGI, ESTER; IRIARTE, ION; PEREZ DE ARENAZA, ANDER; ALZAGA, XABIER; ARRIETA, XABIER (2013)
      This paper aims to show how Human Centered Design approach has been incorporated in an industrial company such as DanobatGroup Railways. Industrial companies frequently work within complex value chains where different ...
    • DISEÑO DE SERVICIOS EN ULMA CONSTRUCCION 

      VAL JAUREGI, ESTER; IRIARTE, ION; OLLO, ANDER (2013)
      This paper presents how an industrial company, Ulma Construcción, in collaboration with Mondragon Unibertsitatea, adapted service design concepts to its business reality. Ulma Construcción offers industrialized solutions ...
    • MODULANDO LA PROPUESTA DE VALOR EN EMPRESAS INDUSTRIALES. EL CASO DE DANOBATGROUP RAILWAYS 

      VAL JAUREGI, ESTER; IRIARTE, ION; PEREZ DE ARENAZA, ANDER; ALZAGA, XABIER; ARRIETA, XABIER; PEREZ DE ARENAZA, ANDER (2013)
      This paper shows how DanobatGroup Railways, the company specializing in machinery for the railway industry, undertakes the transition to a hybrid value proposition of products and services. DanobatGroup Railways visualizes ...