Listar por autor "Beitia, Alex"

Mostrando ítems 1-2 de 2

    • LA INGENIERÍA KANSEI Y LA INFLUENCIA DEL ACABADO EN LA PERCEPCIÓN HUMANA 

      Beitia, Alex; Gonzalez de Heredia, Arantxa; Beitia Amondarain, Amaia,Vergara, Margarita (2010)
      The criteria applied to product design are no longer merely technology and market oriented. More subjective criteria, such as sensory-emotional ones, are now being acknowledged as a means to attain product differentiation. ...

    • MÉTODOS PARA LA COMPRENSIÓN DEL CLIENTE ¿CUÁNDO MERECEN LA PENA? 

      Val-Jauregi, Ester; Beitia, Alex; Justel, Daniel (2010)
      Because customer understanding, specially at early stages of new product development, has been acknowledged to be a determinant of new product success, researchers have developed different methods that can be used to enhance ...